Indigo 9 Digital

MAY 6, 2022

By Tricia McKinnon With $1.4 trillion in sales, China has the largest eCommerce market in the world, by a large margin. If you are curious about the eCommerce market in China then consider these 11 facts about its size, competition and trends. By contrast Amazon started offering same day Prime delivery in 2019.

Merchant Services 52

Merchant Services Marketing Payment Services Social Commerce 52

Indigo 9 Digital

NOVEMBER 8, 2022

By Tricia McKinnon If you are looking for a piece of clothing that’s original something you are not going to see everyone walking down the street wearing then perhaps instead of shopping at Zara or Shein you should give Etsy a try. million in 2019. While at one time Etsy was more of a niche player, last year Etsy made $2.3

Advertising 52

Advertising Customer Experience Consumer Retail Trends 52

Indigo 9 Digital

MAY 10, 2023

By Tricia McKinnon Starbucks is a company that has long known that the future of retail is tied to technology. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox Starbucks’ mobile app is also tied to its loyalty program.

Payment Services 52

Payment Services Customer Retention Location Retail Trends 52

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. In 2019 Casper spent $154.6

Consumer 98

Consumer Returns Advertising Marketing 98

Indigo 9 Digital

MAY 12, 2023

By Tricia McKinnon Popeyes can be attributed with making the chicken category at fast-food restaurants a bigger draw. In 2019 Popeyes introduced a crispy chicken sandwich that was so successful it sold out within two weeks and helped Popeyes’ same store sales to increase by a record breaking 34% in the fourth quarter of 2019.

Kiosk 52

Kiosk Planning Location Consumer 52

Indigo 9 Digital

JULY 18, 2022

Tim Hortons and Justin Bieber marketing campaign. By Tricia McKinnon Even when you are as large as McDonald’s with a worldwide presence you still have to fight for your share of a consumer’s wallet. Justin is so fervent in how much he loves Tims,” said Hope Bagozzi, chief marketing officer at Tim Hortons. McDonald’s.

Marketing 52

Marketing Promotions Consumer Advertising 52

Indigo 9 Digital

FEBRUARY 28, 2023

By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Do you like this content? Aggressive store expansion and failure to adapt to eCommerce.

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

MARCH 8, 2023

By Tricia McKinnon If you have noticed that e.l.f. s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. is one of the best positioned in beauty because they have relatively manageable price points and still a lot of market share opportunity to gain."

Beauty and Health 98

Beauty and Health Consumer Accounting Boutique 98

Indigo 9 Digital

MAY 31, 2022

By Tricia McKinnon Is Nike losing its world domination? For example, in 2016 Adidas’ market share in the United States was 6.8% In 2016 the app generated less than $70 million, by 2019 it is estimated that it generated $750 million in revenue which was approximately 20% of Nike’s digital business. Not a chance.

Consumer 98

Consumer Checkout Retail Trends Shopping 98

Indigo 9 Digital

SEPTEMBER 26, 2023

By Tricia McKinnon If you own a retail store or many then you know it’s not always easy to keep customers coming back for more. Whether its partnering with another retailer to leverage their customer base or offering a new service here are a few ideas that you can start working on today to give your sales a boost.

Beauty and Health 97

Beauty and Health Returns Location Advertising 97

Indigo 9 Digital

MAY 12, 2022

By Tricia McKinnon Streetwear brand Supreme is one of the most sought after apparel brands in the world. The deal was significant because it was the first time such a large private equity firm invested in the streetwear market. What has led to Supreme’s ascent and dominance in the clothing market?

Apparel 111

Apparel Fashion Marketing Accessories 111

Indigo 9 Digital

MARCH 17, 2022

By Tricia McKinnon Customers love Trader Joe’s friendly and helpful staff. Jon Basalone, President of Stores at Trader Joe’s in 2019 said : “ we’ve been around for over 50 years, and we’ve never had layoffs. One of the keys to Trader Joe’s success is hiring the right people and investing in them. Do you like this content?

Employee Engagement 105

Employee Engagement Promotions Wholesale Supermarket 105

Indigo 9 Digital

JUNE 8, 2023

By Tricia McKinnon The sporting goods industry is one of the fastest growing sectors of the retail industry. If you are curious about how Dick’s plans to make the most of a great market opportunity then consider these four elements of its strategy. It is valued at $67.2 billion and with a 14.2% Do you like this content?

Sporting Goods 52

Sporting Goods Outdoor Fulfillment Shipping 52

Indigo 9 Digital

APRIL 8, 2022

By Tricia McKinnon The organized labour movement fell off for a while but now it’s back in full force. of retail workers in the United States are unionized but employees across the country are determined to see that number rise. Apple, for example, made $132 billion through its website and retail stores last year.

Location 98

Location Retail Trends Customer Experience ATS 98

Indigo 9 Digital

APRIL 17, 2023

By Tricia McKinnon In a retail environment where many retailers are struggling Sephora is leading the way. Companies like Sephora make retail look easy even though it’s not. Sephora knows that great marketing starts with great service. In 2019 a Sephora Beauty Insider sweepstakes winner won $1 million.

Shipping 122

Shipping Shopping Marketing Retail Trends 122

Indigo 9 Digital

MAY 4, 2023

By Tricia McKinnon Amidst a shakeup in the retail sector over the past decade dollar stores have been particularly resilient. For example, Dollar General tries to locate stores in areas that do not have a large retailer or grocery store within 15 to 20 miles. Dollar General has merchandise that can cost as much as $20.

Location 96

Location Shopping Consumer Planning 96

Indigo 9 Digital

JANUARY 11, 2023

By Tricia McKinnon eCommerce is expensive. When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. Take mattress retailer Casper. High marketing costs are one reason for Casper’s struggles but returns have also eaten into the brand’s profitability.

Advertising 98

Advertising Shipping Returns Fulfillment 98

Indigo 9 Digital

FEBRUARY 9, 2023

By Tricia McKinnon Do you believe it’s possible to become an overnight success? Oatly opened for business 29 years ago in Sweden where it was a household name long before its products entered the United States market seven years ago. The ability to see and act on emerging trends. Everyone sees trends including you.

Advertising 98

Advertising Marketing Shopping Consumer 98

Indigo 9 Digital

JULY 29, 2022

By Tricia McKinnon When most of us think about Coca-Cola we think about the Coke brand. Seeing the writing on the wall Coca-Coca introduced sparkling water brand AHA in 2019. This explains why AHA, out of thousands of beverage brands, is able to get lucrative shelf space in so many retailers. “As billion in 2020.

Consumer 98

Consumer Marketing Supermarket Location 98

Indigo 9 Digital

MAY 31, 2022

By Tricia McKinnon Nordstrom has been in business for over 100 years, since 1901. That’s a long time, almost an eternity in the fickle retail sector. billion up 39% from 2020 but revenues were just shy of Nordstrom’s 2019 pre-pandemic revenues of $15.1 So how strong is Nordstrom? Last year it generated revenues of $14.4

Department Stores 98

Department Stores Returns Beauty and Health Shopping 98

Indigo 9 Digital

NOVEMBER 3, 2022

By Tricia McKinnon If you haven’t shopped at Restoration Hardware (RH) then you have likely walked past one of its luxury stores. billion and sales were up 42% versus 2019. Whoever said brick and mortar retail is dead has not gone to an RH store. Restoration Hardware’s store in Yorkdale Mall. Invest in brick and mortar.

Home Furnishings 52

Home Furnishings Dead-Stock Boutique Planning 52

Indigo 9 Digital

APRIL 11, 2022

By Tricia McKinnon In a turbulent retail sector, lululemon is a bright spot. It is one of the best retailers in the world with a growth trajectory that leaves many envious. Every retailer wants an army of highly engaged and loyal customers but in reality it is very hard to achieve that. A history of innovation.

Marketing 98

Marketing Returns Accessories Fulfillment 98

Indigo 9 Digital

JULY 5, 2022

By Tricia McKinnon How does a brand pass the test of time? Any good marketer knows the right collaborations can do wonders for a brand even turning its fortunes around. This was before Leonard would lead the Raptors to win its first NBA title in the franchise’s history in 2019. Ask New Balance. The right collaborations.

Management 52

Management Consumer Marketing Retail Trends 52

Indigo 9 Digital

APRIL 28, 2023

By Tricia McKinnon Looking for something healthy and tasty to eat? That’s a growth rate which would leave most retailers envious especially in light of record high levels of inflation. By 2019, we saw promise in the concept,” said Tabassum Zalotrawala, Chipotle’s chief development officer. “We to reach $8.6

Accounting 52

Accounting Location Planning Advertising 52

Indigo 9 Digital

FEBRUARY 7, 2023

By Tricia McKinnon Is it great marketing or is it worth the hype? Since Skims launched in September of 2019 customers can’t seem to get enough of it. Even great marketing and hundreds of millions of social media followers can’t create a billion dollar brand in less than five years. Savvy marketing.

Apparel 96

Apparel Fashion Markdowns Marketing 96

Indigo 9 Digital

FEBRUARY 10, 2023

By Tricia McKinnon With Aerie’s revenues up 11% in the third quarter of 2022 to reach $350 million Aerie continues to perform well. In 2019 Aerie took its focus on realness a step further when it began featuring people with disabilities and illnesses on its website. So what is Aerie doing differently to continue to prosper?

Beauty and Health 98

Beauty and Health Apparel Consumer Marketing 98

Indigo 9 Digital

MAY 10, 2023

By Tricia McKinnon It seems unlikely doesn’t it that one of the retailers who leads in digital is a coffee company? Starbucks, the largest coffee company in the world, also has one of the best digital businesses in all of retail. What does your daily coffee fix have to do with eCommerce? Apparently, a lot.

Location 52

Location Customer Retention Consumer Customer Experience 52

Indigo 9 Digital

JUNE 28, 2022

By Tricia McKinnon How easy is it to turn a brand around? The retail sector is littered with companies like Sears, Lord & Taylor, Forever 21, Ann Taylor, J.Crew and Blockbuster that couldn’t keep up with the times. billion, 2019 marked the first year Abercrombie & Fitch experienced an increase in sales since 2012.

Fashion 98

Fashion Fast Fashion Consumer Marketing 98

Indigo 9 Digital

JUNE 13, 2022

By Tricia McKinnon It wasn’t too long ago when many felt like Tim Hortons had lost its way. billion close to its pre-pandemic 2019 revenues of $6.7 The success of that campaign was not lost on other fast food chains and last year Tim Hortons launched a marketing campaign with Canadian pop superstar Justin Bieber.

Promotions 52

Promotions Drop-Shipping Marketing Planning 52

Indigo 9 Digital

SEPTEMBER 1, 2022

By Tricia McKinnon Keeping up with the times is difficult especially when you have been in business for over a century like Marks & Spencer has. Ocado is an online grocer and Marks & Spencer paid £750 million for a 50% stake in Ocado’s UK retail business in 2019. Do you like this content? Improving Digital.

Drop-Shipping 95

Drop-Shipping Markdowns Planning Grocer 95

Indigo 9 Digital

MARCH 22, 2022

By Tricia McKinnon When you think of eCommerce and innovation perhaps Amazon is top of mind. But the truth is many eCommerce trends come from the largest eCommerce market in the world, China. Last year retail eCommerce sales in China came in at an eye popping $2.6 The offline market is very important to us.”

Beauty and Health 59

Beauty and Health Home Furnishings Shipping Shopping 59

Indigo 9 Digital

FEBRUARY 13, 2023

By Tricia McKinnon When thinking about successful brands that started out online goop may not come to mind. Tony Florence, a venture capitalist and goop’s first institutional investor has said : “Gwyneth was super sophisticated in how she thought about the market opportunity.” Entering a niche market is much scarier.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Indigo 9 Digital

MAY 30, 2022

By Tricia McKinnon Since The Ordinary launched in 2016 it has taken the skincare world by storm. The Ordinary has taken away a lot of the opacity the skincare industry has used for years to market products. There are no marketing gimmicks just ingredients. Is it all hype or a clever business strategy?

Consumer 98

Consumer Marketing Retail Trends Fashion 98

Indigo 9 Digital

SEPTEMBER 15, 2022

By Tricia McKinnon When most people think of Amazon they see Amazon as the everything store, a place where they can find most of what they need and have it delivered so quickly there is no need to trek to a store. Before Amazon most retailers where primarily in the business of selling goods. share just a few years ago in 2019.

Advertising 95

Advertising Drop-Shipping Returns Consumer 95

Indigo 9 Digital

MAY 30, 2022

By Tricia McKinnon The COVID-19 pandemic has uncovered new eCommerce stars and they aren’t all named Amazon. In 2017 Nike sold its product through an estimated 30,000 retailers but by 2019 it only had 40 strategic retail partners. As anyone who sells on Amazon knows counterfeit products are an issue.

Wholesale 98

Wholesale Department Stores Bar Codes Consumer 98

Indigo 9 Digital

MARCH 17, 2022

By Tricia McKinnon From small businesses to global juggernauts the question of whether to sell on Amazon is a pressing issue. Nike is an example of a high-profile retailer that decided to stop selling on Amazon in 2019. These sellers had record sales that were up 60% over 2019. billion in sales.

Merchant Services 96

Merchant Services Advertising Shipping Wholesale 96

Indigo 9 Digital

MARCH 9, 2023

By Tricia McKinnon 2020 is the year when the eCommerce narrative shifted in a major way. Before everyone was focused solely on Amazon but as retailers were forced to shift sales online during the COVID-19 pandemic a number of retailers came to the forefront with their eCommerce savvy and Walmart is one of those retailers.

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98